Companies that blog 15 or more times a month get 5x more traffic than those that don’t. Moral of the story? If you care about traffic and leads, you need to care about blogging and content creation. And it’s not a matter of simply “doing it whenever you can.” Companies that increase their monthly blog post count from 5 to 8x per month double their lead generation. Frequency matters!

You’ve probably seen the stats: Businesses that regularly blog receive 55% more web traffic and 70% more leads than those that don’t. Why? Because blogs are like chum for Google and other search engines. They’re the bait that reels in customers when they’re searching the Web for the products and services that you offer.

But blogging is more than that. Frequent blog posts on your specialty will enhance your reputation and make you a recognized expert in your field. Not only will customers and clients be impressed, you’ll likely see your blog cited by other bloggers. Even traditional news reporters will be calling you. Blog and they will find you. That’s how inbound works.