Dynamic content is content that caters specifically to the viewer, letting you provide relevant information whether they’re a prospect, lead, or even a returning customer. As a result, it provides the opportunity for you to be a champion of “context” — providing the right content at the right time.
Dynamic content is an extremely important component of inbound marketing. As marketers, we want to make sure we’re reaching the learners at the Top of the Funnel (ToFu), shoppers in the Middle (MoFu), and buyers at the bottom (BoFu), and provide the right content or calls-to-action to nurture them into customers and evangelists.
Dynamic content lets us reach each of those types of viewers with the right content, at the right time. We make the entire buying cycle more efficient whenever we use dynamic content.