According to YouTube, more than one billion unique users visit and watch over six billion hours of video each month.

Of course a portion of those videos are of kittens and babies — however, people use the channel every day to search for content that helps solve their problems. Integrating video on YouTube into your inbound marketing strategy is a great opportunity to help reach your audience.

Most businesses mistakenly think that if their video is not “commercial” quality, their brands will not be represented appropriately. Oftentimes video content is perceived to be more approachable and genuine when a simple handheld camera, screencast or even an iPad is used to record solutions to your customer’s problems. We’ve seen a client (very small business) help answer common questions by using video and receive over 60,000 views for one video on their YouTube channel.