Responsive design allows visitors from different types of devices to view websites effectively. The layout and orientation of website elements shift and format for easy viewing on a PC, laptop, tablet, or smart phone. The images and content will shrink and tile from three columns, to two, to a singular column of content as your website automatically identifies the screen resolution of the visitor’s viewing device.
Responsive websites are critical to inbound marketing efforts as more and more traffic is coming from tablets and smart phones. Without responsive design, calls-to-action are difficult to read and click, costing clients valuable conversion opportunities. Great responsive design should prioritize offer display to maximize conversions of leads for all viewing devices.