:: U2ME ::

This time it’s personal.

Stop mass advertising to your customers and start getting personal. With the U2ME marketing program, you can build personal relationships with your customers using the same techniques and principles used by Honda, Amazon, J. Crew, and other Fortune 100 companies to find and keep their best customers. U2ME uses database segmentation to automatically sort your customers into categories where you can understand what makes them tick and how to focus your marketing dollars.

Send the right message to the right customer at the right time.

Tune In to Your Customers

Your customers won’t listen to you if you don’t take the time to listen to them first. U2ME is like a giant hearing aid that lets you listen to all your customers individually—all at the same time. It’s about starting a dialogue with your customers through individualized interactions, then using that information to keep and acquire more customers just like them.

With U2ME you can:

• Track customer entry points from email campaigns, direct mail, trade show leads, and more
• Find out what customers truly think about your company, why they buy from you, and how you can do more of it
• Map the characteristics of your best current customers so you can better target future customers
• Invest in the lifetime value of your customers through loyalty programs
• Track your return on marketing investment

The Value of PURLS

You’ve probably heard about PURLs (Personalized URLs), but with U2ME, we make your PURLs come alive through compelling copy and database segmentation—where the real value of PURLs is found.

PURLs are great for giving users personalized interactions, offering discounts and promotions, and for collecting marketing data. But that data is virtually useless unless you have a database that will automatically track and segment your customers into usable data sets delivered to the right people in your organization at the right time.

When your customers use U2ME PURLs, we build the database for you that will track, store, and deliver customer data to you quickly and in a way most useful to your sales processes.