4 Core Services of Fritz & Andre
Inbound marketing is all about delivering the right content in the right place at the right time. By doing this you create marketing that people love. Where traditional marketing interrupts with cold calls and pop-up ads, inbound marketing attracts people to your website when they are looking for a solution to their problem.
Fritz and Andre is a full-service inbound marketing agency designed to do one thing: get our clients leads. We bundle marketing strategy along with inbound marketing techniques (including website design, social media marketing, email marketing, content marketing and other digital marketing tactics) to help our clients get found, convert leads and close deals.
Inbound marketing has four key parts, each seamlessly leading into the next.
Get Found—Generate Traffic
Focused and optimized websites, blogs, targeted keywords, and social media that attract visitors instead of interrupting them with annoying marketing messages.
Smart websites convert these prospects into leads using calls-to-action to highlight high level content, forms to gather information in exchange for that content, and landing pages to convince people of the content’s value.
Close & Delight—Customer Acquisition
Prospects are guided through the buying process with workflows. Workflows are created by scoring leads then nurturing them until they are converted into customers. Customers are then surprised and delighted with personalized content and lovable social media marketing. This content is designed to keep them engaged and deliver value for the life the relationship.
Analyze, Measure, and Test
Closed-loop reporting will identify what worked and what didn’t. Using A/B testing and site analytics you can then improve the performance of each piece in the strategy.