Pinterest is the rapidly growing social media platform that allows its users to collect and share images. Until recently, marketing strategies used advertising that targeted a passive audience. Pictures were interspersed within the magazines we read, sing-song mnemonics frustrated our enjoyment of music on the radio, and television advertisements aggravated us until we left the room for a snack.
Marketing has changed and Pinterest is one of the disruptive technologies that lets users participate actively in the marketing medium. The pinnacle of branding is no longer about wearing a logo on your clothing. It’s now about gathering and creating visual content that represents you and sharing that content with your peers.