4 Core Services of Fritz & Andre

Inbound marketing is all about delivering the right content in the right place at the right time. By doing this you create marketing that people love. Where traditional marketing interrupts with cold calls and pop-up ads, inbound marketing attracts people to your website when they are looking for a solution to their problem.

Fritz and Andre is a full-service inbound marketing agency designed to do one thing: get our clients leads. We bundle marketing strategy along with inbound marketing techniques (including website design, social media marketing, email marketing, content marketing and other digital marketing tactics) to help our clients get found, convert leads and close deals.

Inbound marketing has four key parts, each seamlessly leading into the next.

1) GET FOUND – GENERATE TRAFFIC

Focused and optimized websites, blogs, targeted keywords, and social media that attract visitors instead of interrupting them with annoying marketing messages.

2) CONVERT – LEAD GENERATION

Smart websites convert these prospects into leads using calls-to-action to highlight high level content, forms to gather information in exchange for that content, and landing pages to convince people of the content’s value.

3) CLOSE & DELIGHT – CUSTOMER ACQUISITION

Prospects are guided through the buying process with workflows. Workflows are created by scoring leads then nurturing them until they are converted into customers. Customers are then surprised and delighted with personalized content and lovable social media marketing. This content is designed to keep them engaged and deliver value for the life the relationship.

4) ANALYZE & MEASURE – TEST

Closed-loop reporting will identify what worked and what didn’t. Using A/B testing and site analytics you can then improve the performance of each piece in the strategy.

These four cornerstones make up the basis for Fritz and Andre’s marketing offerings and the services that support them.

Inbound Marketing

Inbound marketers attract visitors to their website, rather than yelling or tricking them like PPC marketing does. Inbound marketing earns the attention of customers by drawing them to the website with interesting content. Content will always be a company’s most effective marketing channel.

People don’t want to be interrupted. They are literally turned off by brands that use disruptive marketing. Inbound marketing is a cost-effective and quantifiable method of generating more leads and closing more deals. Inbound marketing draws your ideal buyer directly to your website by delivering educational content that solves a problem your prospect is facing at the precise time they need it.

Inbound also leverages social media so your fans can tell your story and share your content — further fueling traffic to your website and increasing leads for your business. Once leads are converted to customers email nurturing keeps you at the top of prospects’ minds, building credibility and respect, which distances you from your competitors.

The best inbound marketers will study how their customers think, where they hang-out and where they go when they want to learn and ask questions. Then they can develop content that is truly helpful to their audience. When you achieve this you will surprise and delight your audience.

In short, inbound marketing creates a remarkable experience for your prospects that matches how they want to buy. After the sale your customer is so happy they want to share their experience with friends on social media. The end result is more business.

F&A can help you implement an entire inbound strategy or identify and implement some of pieces the strategy that you are missing.