Analyze, Measure, and Test

Marketing starts and ends with analytics. But you don’t want to spend this critical time-of-the-year buried client spreadsheets and charts waiting for a story to pop out. The key to getting analytics right is to know exactly what it is you need to measure to have an impact. Strip out the vanity metrics and focus just on measuring what advances your clients’ bottom line (and pick up a few points for your own marketing while you’re at it).

There are endless articles to read on using data to inform your marketing. We’ve gathered a selection to help you skip ahead in class and hopefully sneak out a day early.