Content Creation

Don’t try to compensate for low quality with high quantity content. You’ll do yourself more harm than good —readers won’t regard your content well, and as a result, Google won’t hold your domain in high regard, either.

Additionally, if you’re resource-strapped, there’s a blogging volume sweet spot you can rest comfortably in. 92% of businesses that blog multiple times a day have acquired one customer from it. But 78% of businesses that blog once a day have also acquired a customer from it. That differential isn’t too big.

And if we bring down the volume just a tad to 2-3 times per week, still, 70% of business acquire a customer from their blog.

So create content and do it consistently.