Journalism used to be about smoke-filled rooms with scholars banging away on typewriters. The sound of the carriage returning for the start of a new line drowned out only by the ringing of the telephone with the latest story to be told. In 2013, however, with declining newspaper and magazine subscriptions, and fewer jobs, we ask, “where have all the journalists gone?”
They’ve found new homes in the world of inbound marketing. Never before has storytelling played such a critical role in the success of a company’s marketing strategy. With so much information available to us all the time, it’s the brands that create an experience through storytelling that ultimately win with consumers. Journalists are still here. Many of us have simply moved our bylines to our own blogs or entered the marketing forum.