Visual content has to convey an idea at a glance. It also has to raise enough emotion that the person seeing it will share it. Think of Someecards, meme’s or infographics — have you ever shared one of these on your Facebook or LinkedIn pages. Visual content has to stand on its own, without keywords, to do this it has to:
- Ring true with your audience
- Have an element of humor, surprise or even anger
- Your company has to have an open social business culture
A social business understands that when it has employees who will contribute company content through external and internal engagement, inbound marketing comes naturally. This raises customer expectations, employee productivity, and innovation. In turn, the transparency in which a social business operates its brand(s) positions it better to spark visual content through social channels.