Google has evolved from a 1996 research project into the world’s most visited website with more than five billion searches every day. Providing the most relevant search results to users fuels its massive growth. Google monetizes this huge stream of traffic with pay-per-click advertising (AdWords) placed next to organic results.

Most recently, recognizing the impact of social media, Google started its own social network — Google +.

We earn our audience’s attention with compelling content. It’s our job to get it discovered in search engine page results whenever people search for a solution to a problem that we provide. Doing that effectively today means also sharing content on social networks where people who’ve chosen (how nice of them!) to stay in contact with us.

And because Google now also looks at our content post’s popularity on social networks as a way to determine what to include in its SERPs, we rejoice because we’ve been doing things the right (even if more difficult) way all along. It’s up to us to convert strangers into customers and promoters of our businesses. Google’s reach and widespread popularity helps us do just that.