Twitter is changing the world. Never before has information spread so quickly across the globe. The real-time microblogging service set itself apart by limiting posts to only 140 characters. This quick, easy form of communication has limited the barrier to entry for digital communications, and made quick information broadcasts available to anyone. In addition to broadcasting, Twitter has also emerged as an incredible relationship builder. Its simple interface and limited options make replying to and sharing content incredibly simple.

Social media can be a great platform for large and small businesses alike to promote their brands and cultivate an audience. If used correctly, Twitter is a powerful tool that can help grow your business. People are looking for some type of value from the people and brands they interact with online. You can use Twitter to really get to know your clients and prospects. Savvy companies are also building lists and engaging with their clients and prospects on Twitter. Staying in tune with your audience is critical to inbound marketing.