HTML stands for HyperText Markup Language. This is the markup/code behind= the scenes of wepages that tells browsers how to interpret words/images and display them accordingly. HTML has a set standard structure with an entire webpage enclosed between <HTML> and </HTML>, with two distinct sections <HEAD> and <BODY>. This is a standardized code used to generate what you see on various Web browsers. You could say this is one of the most important aspects of inbound marketing!
Without HTML, you would not be able to create the beautiful websites, email templates, landing pages, blog articles, etc., that you rely on to attract visitors to your site, convert leads, and close customers. If the internet only displayed items as text, the world would be a pretty dull place.
HTML also plays a vital role in your overall organic discovery effectiveness. Search engines heavily rely on the proper structure of HTML variables/tags, the content within these tags, and the speed at which it takes to load this code into web browsers, as factors in determining when and where webpages show up in search results.