A workflow is more than just marketing automation. It’s a series of “if’” and “then” descriptions that when set to trigger in a strategic format, will help you save time and convert more contacts into customers. Think of the workflow setup like plumbing. You are piping your leads through a series of synchronized marketing events that delivers them ready for the next stage in the marketing or sales funnel. These events can be triggered based on a contact’s entered information on a form or on an individual’s interests and actions.
Workflows lead the relationship with your contacts and customers with an understanding of what it takes to move to the next level. For each campaign you must know your target, define your goals, and create a strategy that is aligned to both. These three items working together lead your contacts and customers toward your predefined goals and enables your team to further develop the relationship, or to close a sale.
Email is more scalable for marketing and should be a part of your content promotion and lead generation service offerings. Yes, the ideal, low-cost lead discovers your client’s content organically, however, email provides a quick and easy way to drive incremental activity additional conversions from prospects.
144.8 billion – that’s the number of emails sent every day, according to Mashable.
How do we stand out from the clutter and deliver the right message, to the right audience, at the right time? How do we measure the return on investment (ROI)?
With inbound email marketing, you can stand out. When you integrate your email campaigns with other data sources, you generate qualified leads, and follow them through the entire sales process. You build trust by nurturing these leads with targeted messages based on their actions, needs, and interests to help them become ready to buy.
ROI? With inbound analytics, you know how many customers are generated through email. Plus, you can provide existing customers with relevant content to help them achieve their goals.